About
Simón Abraham
I trained as an architect, and I still work like one: understand how a place is used, then design the structure that makes it work — today mostly in software, websites and photographs.
What I do
I founded Core Hexagon in 2025 and lead its systems architecture: a platform that matches brands with the retail spaces that fit them.
At D'Argenta, the family house of sculpture finished in silver and gold, I'm Chief Commercial Officer. I lead the move from wholesale to selling directly to customers, the international expansion, and the systems underneath: the websites, the quoting system and the Flutter apps the team works from.
Around that I design websites, photograph products and people, and design trophies.
Experience
2025 — today
Founder & Lead Systems Architect · Core Hexagon
Today
Chief Commercial Officer · D'Argenta
Direct-to-consumer strategy, international expansion, websites and apps.
2013 — 2016
Architect · Pedro Ramírez Vázquez · Espiñeira Arquitectos
2013 — 2015
Apple Ambassador & Sales Representative · Apple
2010 — 2015
Bachelor of Architecture · Universidad Anáhuac
In short
- Based in
- Mexico City and Jerusalem.
- Languages
- Spanish and English (native), Hebrew (fluent), Portuguese and French (conversational).
- Builds with
- Wix and Wix Velo, Astro, Flutter, Cloudflare Workers.
- Photography
- More than ten years of product, portrait and event work.